God of Card, Samguk Genuine User Acquisition Campaign

Mobile game’s life cycle is much shorter, compared to online game. But unlike usual mobile game, God of Card, Samguk has maintained its service for more than a year.
God of Card, Samguk needed something new. With constantly changing environment, the competition in mobile game market was getting fiercer. A new image was required to regain its popularity.

Fancy and colorful banners were made to promote God of Card, Samguk’s image.
Inserted NFC into subway advertising to induce easy and fast downloading, compared to online searching or QR code, and to check efficiency through tagging.
Made partnership with online communities that owned consumercontact point of our target group.
Maximized efficiency of campaign by using Pre to Play solution.

More than 300,000 participants and replies were made through SLR Club partnership.
Used visual media for CPV and Pre to Play for more exposure of advertising. Achieved low cost, high efficiency by purchasing low priced media. Successfully extended LTV by doubling the average CTR of Pandora TV.