Cyphers 2014 The First Half Year Campaign

Cyphers is an AOS/action game with interesting story and charming characters. In 2014, in order to celebrate its 3rd anniversary, Cyphers felt a necessity to conduct a user seminar. Plus, they also decided to launch 2 new characters as a part of their celebration.

‘Truthful healing’, the user seminar Rented a rooftop in downtown and made it look like a camping place with a wide screen. To provide a relaxing environment, all participants were given massage and doctor fish service along with various foods. Participants were also given chances to talk with developers of the game.It was a sincere event for both users and developers to communicate freely without any restriction.

Release of New CharactersFemale Gunner J: A popular character from Dungeon & Fighter. Captured user’s heart with fancy and strong advertising.
B. Holden: Created a story based advertising to attract maniacs of this game.

User SeminarAll participants have shown high level of satisfaction after the seminar. Created various publicities and viral among SNS with positive reaction.

Release of New CharactersCreated high reaction compared to Naver’s average efficiency with positive reaction. Acted as a bridgehead for summer vacation campaign.